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苏宁电器拟更名“苏宁云商” 公司面临全面变革
2013-2-21

“买电器,到苏宁。”这是苏宁电器曾经留给人的耳熟能详的广告语。而如今,苏宁电器却极力要撇去这个“电器化”标签。昨日,苏宁电器公告称,公司拟更名为苏宁云商集团股份有限公司。这改名的消息着实令市场有些意外,然而其改名的背后,也预示着一场新的变革正在开始。

拟更名为“苏宁云商”

SUNINGDIANQIZAIGONGGAOZHONGBIAOSHI,SUIZHEQIYEJINGYINGXINGTAIDEBIANHUA,GONGSIMINGCHENGXUYAOYUQIYEWEILAIDEJINGYINGFANWEIHESHANGYEMOSHIXIANGSHIYING,JINGDONGSHIHUISHENYITONGGUO,NIJIANGGONGSIZHONGWENMINGCHENGYOUYUAN“SUNINGDIANQIGUFENYOUXIANGONGSI”BIANGENGWEI“SUNINGYUNSHANGJITUANGUFENYOUXIANGONGSI”,GONGSIYINGWENMINGCHENGYOUYUAN“SUNING APPLIANCE CO.LTD.”BIANGENGWEI“SUNING COMMERCE GROUP CO.LTD.”。DUIYUZHEIGERANGRENYOUXIE“YUNLIWULI”DE“YUNSHANG”MINGZI,SUNINGDIANQIJICHULEQUANSHI,JI“DIANSHANG+DIANSHANG+LINGSHOUFUWUSHANG”XIANGJIEHEDELINGSHOUMOSHI。

JINRI,SUNINGDIANQIDONGSHIZHANGZHANGJINDONGZAISUNINGCHUNQIUGONGZUOBUSHUHUIYISHANGDEJIANGHUAWAIXIE,SUNINGNEIBUJIJIANGCHUXIANDIAOZHENG、ZHUANXINGDEXIAOXIYIZAIYENEIKAISHILIUCHUAN。RANER,RANGWAIJIEGENGYIXIANGBUDAODESHI,SUNINGDIANQIWEILAIDEZHUANXINGJINGSHIYIFANGQIDUONIANDEDIANQIPINPAIZUOWEIDAIJIA。

事实上,从前几年开始,苏宁的“去电器化”战略已逐步显现。如2009年8月8日,苏宁的B2C网上商城“苏宁易购”正式上线运营,到目前为止,已开拓出了图书、母婴、服饰等新领域;又如在2012年9月25日,苏宁耗资6600万美元收购“红孩子”。不过,苏宁从没有像今天这样将“去电器化”进行得如此干脆如此迅猛。

ZISHENCHANYEJINGJIGUANCHAJIALIANGZHENPENGZUORIZAIWEIBOSHANGYEZHEIYANGPINGLUNDAO:SUNINGDIANQIGENGMINGWEI“SUNINGYUNSHANG”,GENGZHIBAISHUOJIUSHISUNINGJINHOUYAOQINGZHUQUANLI、WANMINGDIFAZHANDIANZISHANGWU。

ERSUNINGDONGSHIZHANGZHANGJINDONGZAIJINQIDENEIBUJIANGHUAZHONGYETICHUZIJIDEDIANSHANGGUANDIAN,QIDANGSHIYEBUDIANMINGDITIQILEMAYUNYUWANGJIANLINDEDUJU,RENWEIMAYUNSHIWANHULIANWANGDE,WANGJIANLINSHIWANFANGDICHANDE,DOUSHILINGSHOUYEDEPANGGUANZHE。TAYEBIAOSHI,WEILAIDELINGSHOUQIYE,BUDUZAIXIANXIA,YEBUZHIZAIXIANSHANG,YIDINGSHIXIANSHANGXIANXIADEWANMEIRONGHE;MEIYOUXIANSHANGJIUMEIYOUXIANXIA,YOULEXIANXIACAINENGYOUGENGHAODEXIANSHANG。

有意思的是,电子商务行业的大佬近期动作也频频,如继阿里巴巴内部出现大调整后,京东近日也正式宣布获得7亿元的普通股股权融资。

公司面临全面变革

YUSUNINGDIANQIGAIMINGTONGBUJINXINGDE,SUNINGDEJINGYINGXIANGMUYECHUXIANLEXINDEBIANHUA,ZAIZUORIGONGBUDEGONGGAOZHONG,XINZENGJIALECANYINHEGUONEIKUAIDIDENGYEWU。

ZHONGTOUZHENGQUANFENXISHIFANJUNHAOZUORIDUIXINXISHIBAOJIZHEBIAOSHI,GAIMINGJINSHISUNINGDIANQIBENCIBIANGEDEQIANZOU,SUNINGHOUXUJIANGWEIRAOQI“YUNSHANG”DINGWEI,CONGZUZHIJIAGOU、NIANDUJIHUA、JINGYINGCELVE、RENYUANRENMINGDENGFANGMIANJINXINGQUANMIANBIANGE。

“SUNINGDECICIZUZHIJIAGOUBIANGE,WOMENRENWEIQIJIANGHUIJIYUZHUANYEXIETONGLIANGZHONGSILU,DUIGEYEWUMOKUAIANSHIYEBUZHIJINXINGZHONGXINHUAFEN,ANSHIYEBUQUNDEJIAODUDAZHIKEFENWEISANLEI:DIYISHIPINGTAIXINGSHIYEBUQUN,MIANXIANGKEHUDUAN,ZHUZHONGPINGTAIJIANSHE、KEHUTIYAN、JINGZHUNYINGXIAO,BAOKUODIANZISHANGWUPINGTAI、LIANSUODIANMIANPINGTAI;DIERSHICHANPINXINGSHIYEBUQUN,ZHONGZAITUOZHANPINLEIDEGUANGDUYUSHENDU,BAOKUOSHITICHANPINYUXUNICHANPIN;DISANSHIDULIZHUANYEXINGSHIYEBUQUN,KEYIWEISUNINGNEIBUJIWAIBUTIGONGGEZHONGZHUANYEFUWU,RUWULIU、SHOUHOUFUWU、ITJISHU、HUJIAOZHONGXINDENG。”FANJUNHAOZHEIYANGBIAOSHI。BUGUO,YEYOUFENXIRENSHIBIAOSHI,SUNINGMUQIANDEBUZIKUADEYOUXIEDA,ZHENGHEDENANDUYEZAIJIADA。

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